A universal symbol that is maybe a character, theme, setting or a symbol is referred to as an archetype. Shaping the structure and function of a literary work is best shown by an archetype which is a common and recurring representation in a particular human culture or entire human race. Several types of archetypes in both character and situation types and they are consisted in literature work. They are; the mother figure, the hero, the mentor, the innocent youth, the fall, good versus evil, the initiation, the journey, the villain, the doppelganger and the scapegoat. The doppelganger is a duplicate shadow of a character which represents the evil side of their personality. The innocent youth is best described as being inexperienced with many weaknesses and usually seeks safety with others.
Harmony and justice is restored to the society by the hero who predominantly exhibits goodness and struggles against evil. A fairy god mother who guides the child and mother earth contacts people and offers spiritual and emotional nourishment are examples of mother figure. The next archetype character is the mentor in which their task is to protect the main character through wise advice and training in order to achieve success. The villain is a character whose main function is to go to any extent to oppose the hero and they must be eliminated in order to bring harmony and justice to the society. When anything bad happens the scape goat takes the blame for everything.
In order to understand their personality and the nature of the world the main character takes a journey either physical or emotional. Good versus evil is represented by clash of forces by those that represent goodness with those that represent evil.
Experiences that lead the main character to be mature are resulted in the situation of the initiation. The final is the fall in which the main character supposedly falls from grace in consequence to their own actions. Since readers are able to identify the characters and situations in their social and cultural context then literary work is given universal acceptance.
Seven story archetypes have been used to subsequently improve one’s marketing. The seven story types include; overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy and rebirth. The types of monster include; addiction, debt, beating an illness among others and the main character needs to overcome the monster.
In the scenario of rags to riches the character is modest and moral but poor and has a happy ending when their talents are displayed to the world at large. In terms of the quest the main character who is the hero is accompanied by sidekicks while travelling in search of a priceless treasure and needs to defeat an evil villain and get the treasure too.